Grenache was the most common variety up to 30 years ago, in Rioja Baja. Arizcuren Sologarnacha tries to manifest the greatness of such variety in a specific location, the northern slopes of the Yerga Mountain Range and their adequacy as regards cultivation. Therefore some of the few remaining old vineyards are grown in search of a wine which represents its variety, the training system - bush vines - and an area, the above mentioned Yerga Mountain Range. This way, perhaps, the "desertification" of the historical Grenache vineyards which existed in that area might be reversed. The vinification intents to be as respectful as possible with the grape personality by reducing the exogenous influences to the maximum.